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SAF privacy policy

effective date: November 2023
1. introduction

In this Policy references to “we," “us,” “SAF” or “Our company” are references to SAF Systems DWC Limited Liability Company.

SAF and its affiliates are committed to protecting your information. Please read this Privacy Policy (“the Policy”) carefully.

2. interactions

This Policy will explain how we collect and use personal information about you and your rights regarding our use of your personal information, describes our practices when using your information when you:

  • Use or view our websites via your browsers cookies, or our social media sites.
  • Create, activate and use a SAF user account on our websites, including a profile and account SAF Community;
  • Express an interest in or have signed up for our conferences or products including webinars, and knowledge center;
  • Register and attend for a virtual or in-person SAF conferences, promotional events, partners meeting;
  • Communicate with us including by email, phone, text, online chat, or social media;
  • Provide testimonials or feedback.

This Policy will apply whether you have provided the information to us personally or we have obtained it from a different source.

3. data collection

SAF logs the pages visited by our guests including time spent within our websites, in order to gauge determine what services may need improvement.

In addition to information that is received from our visitors when contacting SAF or placing an order, we also collect certain information about your network systems: visitor IP address, MAC address (or other device identifiers automatically assigned to your device when you access), operating system software, browser software and version, visit date and times, referring web site URLs.

We may collect your Information via your Interactions, including your Personal Data, when you contacting SAF, such as:

  • Name or alias;
  • Email address;
  • Phone number;
  • Employer;
  • Title / position.

We collect Personal Data in various ways:

  • When you manually key in your Personal Data to our website forms;
  • Sometimes we offer virtual private networks (VPNs) for attendees at SAF events. If you access;
  • A SAF-provided VPN, we may collect Personal Data from you, such as IP and MAC addresses;
  • Obtaining data by monitoring the actions of users of our website.
  • IP or MAC addresses are also collected on an automated basis through your use of the website services using cookies, web beacons, and like technologies. We may infer your location from your IP address.

    We collect Information via cookies and other information-gathering technologies (with your consent, where required) as stated in the Section 7 to fulfill our legitimate interest in operating our website, making it easy to navigate, and enriching the available content and offering information tailored to your interests. We may receive your location Information, which you can disable by configuring the location sharing permissions in your device.

    4. information use

    SAF collects personal information from its customers in order to operate and deliver services requested by our customers, partners. We also use your personal information to inform you of the availability of other related services and other information.

    SAF does not sell your personal information. Your personal information will never be given to a third party. This is only possible with your separate consent.

    Purposes for which we use your Information, including Personal Data, to:

    • Fulfill your orders or respond to your requests for information and other inquiries;
    • Issue your accounts on website SAF for access to online communities and forums and webinars to enable your participation. When you join our online communities and forums, including blogs and SAF business communication, we collect your Personal Data to enable your access and provide an interactive experience when you participate. The guidelines associated with those online conferences or webinars recommend not sharing private or proprietary Information on them, as many of their aspects are public. If you choose to submit content to online forums or webinars, such content will be considered public and will not be subject to the privacy protections set forth in this Privacy Policy except as required by applicable law.
    • We may need to send you administrative notices, when we make updates to our terms or policies or make changes to our website or Offerings. We will use your name and email address to send such administrative notices to you, which due to their nature are treated differently from marketing communications from which you can opt out.
    • For manage your SAF account. To perform the services under the contract between you and SAF, we need to collect certain Information from you such as your contact and payment details. Without this Information, we may not be able to deliver the services or comply with our contractual or legal obligations.
    • Advertise and market to you with your consent or to pursue legitimate business interests, we may contact you with announcements about our offerings, educational materials, announcements about special offers, or Information about upcoming or ongoing online/offline events, such as conferences and related offers. If required by applicable law, we will ask you for your consent before sending and/or give you the choice to opt out of receiving these communications.
    • We use your Information to administer prize promotions and events based on the terms of the promotion or event. For example, if you enter into a prize promotion, we may use your data to select a winner and provide the prize to you if you win.
    • For diagnose and fix technical issues, monitor for security, and otherwise protect our property. We do this to satisfy our legitimate interest in assessing actual or potential technical issues or threats to our facilities, attendees at SAF-sponsored events, our IT systems and networks, offerings, and website services. We may process your Information, in particular your IP address, for this purpose.
    • We may use your Information to comply with any applicable laws, regulations, legal process, or governmental requests, or to protect our legal rights or those of others. For any other purpose disclosed to you in connection with our offerings, website services, or other third-party platforms from time to time.

    If we process your Personal Data for other purposes, we will provide you with information about such processing, and if required, obtain your consent.

    5. disclose your personal information

    SAF may disclose your personal information:

    • If you direct us to do so;
    • When we have your consent or authorization to do so;
    • If required by law to do so, and/or
    • In some other circumstances, including, but not limited to, for the purpose of protecting you from fraud, protecting the rights and/or property of SAF, or protecting the rights, property, and/or information of our customers or partners;
    • To third parties who work on our behalf to service or maintain business contact databases and other IT systems, e.g., suppliers of the IT systems which we use to process personal information, or who provide other technical services;
    • To third parties providing services to us or on our behalf who have a need to access your information, e.g., our professional advisors (e.g. auditors and lawyers) or venues for our conferences or webinars;
    • To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities (e.g., disclosing data in appropriate situations for national security or law enforcement purposes).

    Your personal information may be shared if we anonymize and/or aggregate it, as in these circumstances the information will cease to be personal information.

    6. information security

    SAF have implemented administrative, technical, and physical security measures to help prevent unauthorized access. Despite these measures, no data transmission over the Internet can be entirely secure, and we cannot guarantee or warrant the security of any information you transmit via our websites or apps. Please note that you are responsible for maintaining the security of your credentials used to access any SAF service or account, and you must report suspected unauthorized activity to us.

    We make reasonable efforts to restrict access to information to only those employees, contractors, and agents who need such access in order to operate, develop, improve, or deliver our programs, products, and services.

    The servers on which your data is stored have limited, restricted access and are located in controlled server environments. We protect your personal information are submitted through our web site, and when performing any function within our account management responsibilities.

    7. use of cookies

    A cookie is a small text file which includes a unique identifier that is sent by a web server to the browser on your computer, mobile phone or any other internet enabled device when you visit an on-line site. Cookies and similar technologies are widely used to make websites work efficiently and to collect information about your online preferences.

    SAF uses cookies to help improve our website and web hosting services, and to improve our visitors’ overall user experience.

    Third party vendors show SAF ads on sites on the internet. Third party vendors use cookies to serve ads based on a user’s prior visits to SAF website. Users may opt out use of cookies by visiting opt-out page.

    8. retention periods

    We will retain your personal information for as long as required to perform the purposes for which the data was collected, depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations require us to retain it.

    This will mean that your personal information will be kept for the duration of our relationship with you and:

    • The period required by tax and company laws and regulations;
    • And as long as it is necessary for you to be able to bring a claim against us and for us to be able to defend ourselves against any legal claims.

    This will generally be the length of the relationship plus the length of any applicable statutory limitation period under local laws.

    9. data subject rights

    Our company SAF would like to make sure that you are fully aware of all your data protection rights. Each user has the right to:

    • The right to access. You have the right to request copies of your Personal Data from our company.
    • The right to rectification. You have the right to request our company correct or complete any of your information that you think is inaccurate or incomplete.
    • The right to erasure. You have the right to request our company erasure your data, under certain conditions.
    • The right to restrict processing. You have the right to request our company to restrict processing, under certain conditions.
    • The right to object to processing. You have the right to request our company to object to processing, under certain conditions.
    • The right to data portability. You have the right to request our company to transfer the data to another organization or directly to you, under certain conditions.

    You have certain rights regarding your personal information. A summary of each right and how you can exercise it is set out below. To exercise any of your other rights, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or complete the form Such requests should include information to allow us to verify your identity (your name, address, email address or other information reasonably required).

    Where we receive your request to exercise one of these rights, we will respond without undue delay and within the time required by applicable law. This may be extended in certain circumstances, where requests are complex or numerous.

    We will provide the information free of charge, except where requests are manifestly unfounded or excessive, because of their repetitive character. In these circumstances we may refuse to act on the request. We may ask for additional information to verify your identity before carrying out a request.

    10. marketing
    Our company would like to send you marketing information about our products and services. To opt out of receiving commercial communications, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or complete the form
    11. changes to our privacy policy
    We may amend our privacy policies described in this Privacy Policy at any time and will notify you of any revisions as required by applicable law. You may have additional rights under other applicable state laws, and we will follow the privacy law in your state if that law differs from our privacy practices described in this Privacy Policy.
    12. privacy policy of other websites
    Our website may contain links to other websites. Our Privacy Policy applies only to our website, so if you click on a link to another website, you should read their Privacy policy.
    13. how to contact us

    If you have any questions or comments about this Privacy Policy or SAF privacy practices, you can contact us at any time:

    • via email at This email address is being protected from spambots. You need JavaScript enabled to view it.
    • by completing the form at
    • or regular mail at:

      Business Center Logistics City, Dubai Aviation City, PO Box: 390667, Dubai, UAE
      SAF Systems DWC Limited Liability Company

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